Melwa sponsors Avurudu celebrations island-wide
Melwa, Sri Lanka’s leading steel manufacturer, recently sponsored numerous Sinhala and Tamil New Year celebrations across the island. These events, held in various regions, showcased the country’s rich cultural heritage by emphasising traditional customs and rituals. The company sponsored New Year celebrations in multiple locations, including Akuressa, Galle, Middeniya, Badulla, Moneragala, Ampara, Polonnaruwa, Thambuttegama, Anuradhapura, Puttalam, Rajanganaya, Kurunegala, Gampaha, Weeraketiya, Deniyaya, Haputale, Dampana, Kotmale, Siripura, Kekirawa, Kobeyigane, Kegalle, Thawalama, and Minuwangoda.
Melwa, which consistently prioritises local identity, aimed to promote harmony and unity among both rural and urban populations by organising these New Year celebrations. Featuring various folk games rooted in Sinhala and Tamil cultures, the events sought to introduce and preserve this rich cultural heritage for future generations. Dedicated to promoting socio-cultural values, Melwa provided full sponsorship for these celebrations as part of its core corporate social responsibility initiatives. The company regularly supports various national festivals, including Vesak, Deepavali, Thai Pongal, Christmas, and Ramadan, continually contributing to the celebration and preservation of Sri Lanka’s diverse cultural heritage.